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Google hopes to use its platform, with applications relevant to ad buying, to help media companies track the effectiveness of campaigns and help advertisers allocate their marketing dollars effectively across print newspapers and magazines, radio, television, mobile devices, and the web.
With data generated by BD's platform, the community can track the effectiveness of safety practices and build predictive models.
Start-ups like Wildfire help corporations engage their consumers and track the effectiveness of their marketing campaigns.
The number is changed according to where and when the spots run so the company can track the effectiveness of its ads.
The more clearly marketers can identify customer personas and journeys, the easier it will be to track the effectiveness of their targeting.
This integrated technology solution was well characterized, and helped patients and caregivers collaborate to track the effectiveness of therapy and avoid expensive surgery.
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Last year, the company bought an advertising platform called Atlas, which tracks the effectiveness of online ads.
Ultimately, MRI may provide useful biological footprints or "biomarkers" for autism, which will be essential for tracking the effectiveness of new drugs.
Data that tracks the effectiveness of lineups featuring Anthony at small forward and Stoudemire at power forward offer a pessimistic forecast.
That's because advertisers have not yet figured out the best format for mobile ads, tracking the effectiveness of such ads is harder and buying things on small screens is more cumbersome for consumers.
The tentative name for the contest is the Social Bowl, although there is already a Web site by that name that tracks the effectiveness of Super Bowl advertising in building value for brands.
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CEO of Professional Science Editing for Scientists @ prosciediting.com