"There's a trend we call generational blur, something that's been growing over the last 20 years," said Irma Zandl, a marketing expert in Manhattan whose Zandl Group tracks tastes and trends among the under-30 set.
Shawn Mendes track: "Particular Taste" High falsettos, spare feel, '80s synths — this is Shawn at his funkiest.
In other words, that new Stormzy track might taste like ginger biscuits and barbecued meat, or your fave Aaliyah jam might conjure up the sweet deliciousness of blueberry pie.
Only if you affirmatively "opt in" -- give your permission -- can they then track your tastes and habits.
YouGov used data from their YouGov Profiles, which track individuals' tastes in brands, media and online behaviour to compile the report.
With young people watching less and less "live" TV, the key to ensuring they are even aware of what is on offer is to find out who's watching, track their tastes and try to tempt them with programmes that reflect their age and where they live.
The neighborhood feature is new and may, in the future, soon track musical tastes across certain areas.
After my first hit I knew I was on the right track; it tasted like burnt chemicals and distinctly reminded me of my misadventures with salvia.
Chen says the overseas projects will be planned as joint ventures with local business groups eager to use his mix of Western technology, marketing and inventory controls to track consumer tastes and spending habits.
And since Foursquare's technology knows exactly where you are, how long you stay, and the route you take to get from one place to the next, it no longer relies on check-ins to keep track of your taste.
