I personally prefer conversation view since it helps me keep track of conversations (and I get too many emails already), but it's pretty much a personal preference.
It's actually surprising that Radian6 didn't have a a iPhone app considering that much of social media monitoring for brands happens in realtime and a mobile app helps marketers keep track of conversations on the go.
This is particularly useful for marketers who'd like to keep track of conversations about a company, product or brand, but only from a specific subset of Twitter users.
From there, they are put into an inbox, enabling the customer service / social media teams to respond and engage, keep track of conversations, and ensure no interactions slip between the cracks. .
Since the searches you save stay on your homepage, this feature makes it a lot easier for people to keep track of conversations around a given topic (e.g. a brand, event or person) and also sort of makes the plethora of third-party monitoring tools obsolete for basic queries.
It makes it impossible to keep track of our conversation.
An enterprising procrastinator might build an app that can keep track of the conversation for you, indicating the most appropriate time to throw in a sympathetic "Mmm, that's a pain", to a mate having a moan.
I found it painful in the extreme, and didn't quite keep track of the conversation, uncertain why I should care that she had some money from the sale of her house or that her little son, Karel, already slept through the night and was such a happy boy.
Now more than ever, marketers are using tools to monitor and keep track of the conversation about brands taking place on sites like Facebook and Twitter.
He keeps separate note pages for everyone he meets to keep track of the conversation and one of these is about him, one has a list of do's and don'ts.
