"If you talk about the inherent traceability of all products, you can really go very far back – especially with a bicycle," continues Jamie Lloyd.
But until you've started going into the origins of the products you buy and companies start rolling out ethics, sustainability and traceability across their production chains, you're not a sustainable cyclist.
"If you accept as a starting point that you should have secure production, traceability, and keeping it away from criminal elements and out of the hands of children, then you can't have unregulated shops opening on street corners all over the country where the regulation is, basically, 'trust me,'" Tweed's president, Mark Zekulin, told the Globe.
It's also a better option than just turning a phone off which may not block all signals, plus not all phones let you remove the battery to kill traceability entirely.
Let's take a look at a company's motivation: it is certainly desirable to have traceability of where things are being sourced, if only to know what you think you are buying is actually what you are getting.
"When you buy from a company that has got full traceability, that passes every test, that's approved by a consortium of Welsh local authorities - this wasn't just one Welsh authorities, it was seven of us in a consortium all purchasing jointly, "I think there were probably enough checks being done.
Anything less than 100% traceability is akin to being less than 100% faithful to your spouse: you can easily hide indiscretions.
You know where it's going; it's the whole traceability thing.
"What we really need is full traceability of all meat products because we know that all animals have passports, so you can trace the animal from the birth through the food chain".
Support businesses that sell traceable seafood, ask questions and take action to push for traceability in the U.S. supply chain.
