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The film's merchandise consistently tops "hottest toys" lists, a Broadway show is in the works, and when Frozen 2 was announced last March, Disney's stocks jumped $4.28 in a day.
While Jake and other children played with games and dolls at the back of the hall -- a little girl carefully brushed the long acrylic tresses of a Barbie as Princess Anneliese doll -- Jim Silver, the editor of Toy Wishes, responded to questions raised the day before by the author of a book that casts doubt on the credibility of precisely such "hot toys" lists.
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The factory produces metal toys as well as the wooden toys listed in the Thomas recall.
A search using the terms "boys' toys" and "girls' toys" found nine out of ten (89%) toys listed for girls were pink, compared with 1% for boys.
Nevertheless, some hope might be offered by the fact that more than half of the plush toys listed for girls were also listed for boys, or that all 7 toys for sports and outdoors were not listed by gender.
YouTube's influence can be spotted on Walmart's toys list, as well.
Take Disney's Hannah Montana two-heart necklace, which is loaded with so much lead that it earned a prominent spot on the "worst toys" list.
Toys like the Autobot Classic Series: Red Alert, Hot Shot Transformers and Hasbro's Luke Skywalker & R2-D2 Star Wars figures qualified for the coveted "best toys" list, which includes more than 300 toys that did not contain even trace amounts of concerning chemicals.
Most toys listed above will go for $2 to $5 or for larger ones, $7 to $12.
Toys R Us and Amazon announced their "hot toy" lists for the holidays over a month ago while Target and Walmart launched their holiday promotions on November 1.
If you're ready to rethink your approach to holiday shopping, the Academy recommends these toy lists from Zero to Three and the National Assn.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com