"toy range" is a grammatically correct and usable term in written English.
You can use it whenever you want to refer to a variety of different toys. For example, you might say, "This toy store has a great selection of toys in its toy range."
"The secret of Brandstätter's success," Morton writes, "was to make its new toy range terribly, terminally boring.
Lego's status as a trusted and family-friendly children's brand was at the heart of why many commentators saw the Shell-branded toy range as irresponsible and inappropriate.
But if untested ideas really must be added to the mix, then at least they should be ones based on an existing success: a popular toy range (Transformers) or a longrunning TV show (The Simpsons Movie), perhaps.
I'm talking, of course, about The Lego Movie – a 3D computer-animated family adventure based on a corporate toy range that turns out to be Hollywood's answer to the Occupy movement.
A spokesperson for Next said its toy range, some of which was labelled "boys' stuff", had this year been branded under one unisex title, The Little Gift Co. "Our packaging designs, labelling and in-store signage was intended to help customers choose appropriate gifts last year; however, we realise that these classifications could be misleading," said the spokesperson.
In my young days, before every big-budget action movie was derived from a comic, a computer game, a toy range or a theme-park ride, you could watch Star Wars or Ghostbusters and have a pretty strong sense of what was going on.
These days, The Dandy has been keeping up with fierce competition, in the form of licensed magazines and comics coming off the back of TV shows or toy ranges.
To combat the competitive threat posed by the increasingly large toy ranges of Argos and the supermarkets, he has sought to inject more "magic" into the seven-floor toy emporium on Regent Street, laying on extra demonstrations and costumed staff to greet customers.
The toys range from vintage telescopes to scuba gear to a Robinson R44 helicopter, its doors removed for unimpeded views of the 704-foot Kalambo Falls, the second tallest in Africa.
The same idea is true for "The Lego Movie"; for "Wreck-It Ralph," from 2012, which featured fictional video-game characters alongside real-life stars like Sonic the Hedgehog; and even for the "Toy Story" franchise, which has featured winking appearances from toys ranging from Mr. Potato Head to Barbie.
Last year the company sold 25 million plush toys, ranging from $5 to $99 and it earns a single-digit percentage revenue share from those sales.
