Used and loved by millions

Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

MitStanfordHarvardAustralian Nationa UniversityNanyangOxford

touts

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "touts" is correct and usable in written English.
It is typically used to mean promoting or praising something, often in a public or enthusiastic manner. Example: "The company touts its new product as the most innovative solution on the market."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Due to a decade of tri-annual BBC2 exposure, dogged Dantean circuits of provincial comedy venues, conscious manipulation of vulnerable broadsheet opinion formers and undeserved good luck, I am now popular enough to have caught the eye of touts or, as we now dignify them, Secondary Ticketing Agents™.

In miniature, Sajid Javid's approval of touts is part of the same ideology that sees every available inch of public life exploited for profit, every transaction monetised at every possible point, from energy to entertainment, often at the expense of those least able to afford the surcharges.

The touts may have Sajid Javid in their back pocket.

I managed to track down the individual touts selling tickets for my London run of shows, and then banned them from further purchases at the theatre.

Culture secretary Sajid Javid has said that ticket touts are "classic entrepreneurs" and their detractors are the "chattering middle classes and champagne socialists, who have no interest in helping the common working man earn a decent living by acting as a middleman".

How can Javid legitimise touts, making access to the arts prohibitively expensive for many, and yet also be the culture secretary responsible for the simple act of getting people through the doors to see stuff?

I love how you can go from the proud owner of brand new car to an okada (commercial motor bike widely used for transport) passenger overnight... Lord, I love the Area Boys (street touts).

News & Media

The Guardian

Mr Bush, who touts himself as a free-trade president and who pushed for the launch of a new global trade round, has nonetheless been happy to slap on protectionist tariffs.

News & Media

The Economist

Alton Wright, Director of Verbal Branding & Naming (being a professional namer, he is keen on the ampersand) at Landor Associates in San Francisco, touts Agilent, the name he developed for a spin-off of HP (as Hewlett-Packard was in prouder days).

News & Media

The Economist

First, in scale and co-ordination: foreign-policy watchers suggest the prime minister may be emulating the French, whose firms and ministers present a common front, and whose president actively touts French products.

News & Media

The Economist

It is true that the Left tends to prioritize human welfare over the loaded concept of free trade, but The Economist itself claims the same moral interest when it touts such trade as the antidote to world poverty.

News & Media

The Economist
Show more...

Expert writing Tips

Best practice

Use "touts" to convey a sense of active promotion or endorsement, rather than simply stating facts.

Common error

While "touts" is acceptable, overuse can make writing seem biased or promotional. In formal or academic writing, opt for more neutral terms like "highlights", "mentions", or "describes" to maintain objectivity.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

89%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The primary grammatical function of "touts" is both as a verb, indicating the act of promoting something, and as a noun, referring to individuals who aggressively sell something, especially tickets. Ludwig confirms its usability in English.

Expression frequency: Very common

Frequent in

News & Media

75%

Formal & Business

15%

Science

5%

Less common in

Encyclopedias

1%

Wiki

1%

Reference

1%

Ludwig's WRAP-UP

In summary, "touts" is a versatile term functioning as both a noun and a verb, commonly used to describe the act of promoting or praising something, as well as individuals engaged in aggressive sales. Ludwig AI indicates that "touts" is correct and usable in English. While frequently appearing in news and media contexts, its register can vary. For formal or academic writing, consider alternatives like "promotes" or "highlights" for objectivity. The best practice is to ensure the context aligns with the intended meaning of active promotion, while avoiding overuse in formal settings to maintain neutrality.

FAQs

What does "touts" mean?

"Touts" means to promote or praise something, often in a public or enthusiastic way.

What are some alternatives to "touts"?

You can use alternatives like "promotes", "advertises", or "endorses" depending on the context.

How can I use "touts" in a sentence?

Example: "The company "touts" its new product as the most innovative solution on the market."

Is it appropriate to use "touts" in formal writing?

While acceptable, using more neutral terms like "highlights", "mentions", or "describes" might be more suitable in formal contexts.

ChatGPT power + Grammarly precisionChatGPT power + Grammarly precision
ChatGPT + Grammarly

Editing plus AI, all in one place.

Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.

Source & Trust

89%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: