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The phrase "tourism potential" is correct and usable in written English.
It is used to refer to a region or area's potential for development of tourism industry. For example, "The government is making efforts to increase the tourism potential of the region by providing better infrastructure and amenities."
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Promoters also see untapped tourism potential.
Libya has extraordinary roman ruins and an untapped tourism potential.
This city is in transition but its tourism potential is vast.
Mayor Demir recently valued the tourism potential of the historical peninsula alone at $38bn.
"The tourism potential for it is enormous, it's about managing that for low impact".
Mecklenburg-Pomerania has little but agriculture, some shipbuilding and tourism potential.
She said villagers began preserving the homes in 2002, when they realized there was tourism potential.
Though the borough does not support the tour financially, it has been investing resources in developing its tourism potential.
A thoughtful strategic contribution to maintaining the UK's business and tourism potential in the coming Asian century?
"We believe that this will promote Bosnia and Herzegovina and its tourism potential, as well as other sectors".
He said the government was "making important strides" in education policies, and spoke about the country's tourism potential.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com