The sentence was considered unusually harsh and seen as an increasingly tough public relations problem for Mr. Ahmadinejad abroad, even when considering the longstanding estrangement in American-Iranian relations.
This leaves them with tough public relations and business decisions around how they should handle situations as politically charged as the WikiLeaks developments.
It is being advanced by the Trusted Computing Group, founded by Microsoft, Advanced Micro Devices, Intel, Hewlett-Packard and I.B.M. BUT trusted computing will have a tough public relations fight.
They clearly are waging a tough public-relations battle to try to improve Guantánamo's image in the world, and to do so they have apparently decided that they need to get better press coverage.
"It is unfortunate that an organisation of Amnesty's standard is, in effect, attacking our values when what they are really doing is saying you are being too tough in relation to the stances you are taking within human rights law".
Of course, landing enterprise customers in the U.S., where the new president has sent signals of tougher trade relations with China, may prove difficult.
Similarly, they seemed to transfer these expectations of "being tough in relation to media pressure to their subordinates, colleagues, and family.
Britain and Poland, which initially took a tough line on relations with Russia, also supported new talks.
Both Lithuania and Poland have taken a tough line on relations with Russia, and domestic opinion there hardened last week when Moscow threatened to place missiles in the Russian enclave of Kaliningrad, which borders both countries.
It was considered a tough neighborhood, and relations with the police were rocky.
