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This is a tough idea to swallow because better health really does seem as if it should lead to lower medical bills.
That may be a tough idea to sell to American politicians in campaign season.
Also, it's a tough idea to sell when Sony Ericsson is making such good music phones.
Sight-seeing, to me, seems like a tough idea simply because a lot of what you do during sight-seeing trips requires that you are physically present.
They both have a very tough idea of foreign intervention and American exceptionalism.
Discernment can be a tough idea to embrace when you feel frazzled.
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As professors of literature, we are constantly reminded of the ways that literature can provide material where readers engage in meaningful debate about tough ideas.
Now for the tough nut: ideas for a new, more profitable line of business.
They found their idea tough to sell.
The Chinese authorities' claim to legitimacy rests upon their ability to provide economic wellbeing, which is proving increasingly tough, and this idea of renewed national pride, seized and amplified by Xi Jinping since he took power.
It was a tough job: The idea was novel and a little ahead of the market at that time.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com