The new program provides agencies and their employees with new training materials that reflect recent changes in search marketing and AdWords functionality (think webinars, on-site training, etc)., tougher certification exams to test practical application of knowledge and best practices and advanced-level exams to "highlight competency in search, display, reporting and analysis".
Beginning next month, all new applicants will be required to obtain national certification, with "tougher" and more "modernized" exams than those currently used by the city, Mr. Bloomberg said.
Georgia, Utah and Nevada enacted tougher requirements on navigator certification and licensure.
However, certifications are a tough process over there, especially with telecomm devices.
Belgium has objected, saying the report ignores major moves in January to set up tougher customs inspections and a new certification system with Angola.
Their certification is one of the toughest on the market, and like ACSM, about half of test takers fail on their first try.
But they are not capable of getting down to, say, ultra-clean SULEV emissions levels (a certification standard under California's emissions regulations, which are the toughest to meet).
Such a step could put Mr. Pawlenty in a particularly tough spot, though he made clear in the interview that he would not necessarily delay certification if Republicans go to federal court.
The delays in certification have also hurt the airline, which is now set to enter the market at a tough time, says Keith McMullan of Aviation Economics, a consultancy.
The federal certification, the backbone of the organics industry, is aimed at assuring consumers that farmers and food manufacturers have passed tough, independent inspections — even half a world away.
