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It can be tough to resist the allure of a superstar, and it's challenging for companies to build up a pipeline of employees who are suitable for promotion.
There will be tough business deals and the allure of money; most will yield to it.
It's tough to fight against the allure of the status quo.
Openly mocking of traditional marathons and weekend 5K's, the Tough Mudder embraces danger as part of its allure, posting signs at each course that remind competitors, "Remember You Signed a Death Waiver".
There are always trade-offs in investing and while target date funds offer the allure of simplicity, they do not negate the tough decisions that an investor has to make.
She is Pierre's opposite — tough where he is courtly, cunning where he is candid — yet they both use allure to further their careers and their caseloads.
Even more than brunello, both barbaresco and barolo are famously tough and chewy when they're young, and can take years to develop their truffle-and-roses allure.
Part of what draws media companies to mixed martial arts is the sport's allure to what marketers call "superconsumers," or men aged 18 to 34 who watch sports but are otherwise tough for advertisers to reach.
Fatal allure..
The allure?
The allure is powerful.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com