Sentence examples for touchpoints from inspiring English sources
'touchpoints' is a correct and usable word in written English
It is typically used to refer to the contact points that customers have in their interactions with a company or brand, such as personal interactions, emails, websites, and advertisements. For example, you can say, "Our company is focused on providing an excellent customer experience at all touchpoints."
But that is not to say that certain musicians do not act as useful historical touchpoints.
"There are key touchpoints in your financial life where you want to connect with a person," says John Flint, head of retail banking at HSBC.
Whether they will start visiting branches when they get to the "key touchpoints" in their financial lives is the big unknown.
In other words, there are multiple touchpoints for John Lewis's emotional message of "thoughtful giving this Christmas".
Cutler, who had taken the lead in the discussions with the banks, drew up a lengthy "touchpoints" document, which barred analysts from taking part in I.P.O.
The video had none of the old, formerly magical symbolic touchpoints of baby-boom liberal politicians who wanted to win: there was no mention of tax cuts, crime-fighting, militarism, or religion, and there were hardly any white males.
Violent games are a media touchpoint, but they're the equivalent of Transformers in the cinema – the noisy minority.
You can see the appeal of such an argument, which has driven the book to become a cultural touchpoint.
The issue of how African-Caribbean hair is perceived in the West has been a touchpoint for high-profile campaigners such as comedian Chris Rock who made the 2009 documentary Good Hair and author Chimamanda Ngozi Adichie, who includes the politics of afro hair in her work.
That touchpoint flowed out of last week's jarring revelations in the Louis Freeh investigation, the one that painted Paterno as an active member of the Jerry Sandusky cover-up and started a windstorm of rewriting Paterno's legacy.
"Brands that you love can be a mutual touchpoint for talent and their audience," he said.
