"Amazon wants to touch every transaction on the Internet and it knows that its brand can't reach as far as luxury purchases," says Jupiter Communications analyst Mike May.
In effect, this creates a no-touch transaction without the need for gimmicky NFC kit.
In pushing through a plan that publishers are unhappy with, Apple is able to position itself as an advocate for consumers, enabling one-touch transactions while keeping their data private from a host of media providers.
We don't touch the initial transaction.
"Henry has the potential to touch every real estate transaction in the country via the dividends he'll receive from the Homestore.com stake," says Patrick Veling, president of Real Data Strategies in Fullerton, Calif.
"And the beauty of that," says Davis, "is that we'll touch every one of those transactions".
Consumers in short chains tend to privilege and prefer face-to-face relationships that are regarded as more reliable and able to bring more warm connections among human beings and a personal touch to transactions.
Bank of America may be one of the three largest commercial banks in the United States, but that hasn't stopped it from looking for more ways to touch customer dollars, especially in electronic transactions.
Try to touch base with them often about any transactions done using the account so you can each record the payments and the current balance of the account in your individual checkbooks.
It expected, at launch, a one-to-one exchange rate with the birr, but Ethiopia refused to touch the new currency, insisting that all large transactions should be in dollars.
Instead, Colony has gone after the kind of transactions that most others wouldn't touch.
