touch point

USAGE SUMMARY

The phrase "touch point" is correct and usable in written English.
You can use it any time you want to refer to any type of physical or mental contact between two people or entities. For example: "The most important touch point between the customer and the service provider is the quality of customer service."

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

56 human-written examples

"Every touch point is being reinvented.

The New York Times

They interact with customers at every touch point and create lasting brand impressions.

Massachusetts Institute of Technology

That moment in time has become a touch point in my brain.

The New York Times

In response, retailers must provide consistency and convenience across every consumer touch point.

The Guardian

What constitutes a meaningful touch point changes over the course of a customer's life.

Harvard Business Review

TOUCH POINT The part of the sheet that can be grabbed and tugged over your shoulder.

The New York Times

An e-bill is a lot better as a customer touch point than a paper document.

Harvard Business Review

Human-verified similar examples from authoritative sources

Similar Expressions

4 human-written examples

avenues and customer touch points.

Cornell University

Which touch points matter most?

Massachusetts Institute of Technology

That bear had no cultural touch points.

The Guardian - Lifestyle

It's made up of many individual touch points.

Harvard Business Review

Expert writing Tips

Best practice

When describing a customer journey, map out all the "touch points" to identify areas for improvement and ensure a consistent brand experience.

Common error

Don't focus solely on direct interactions; consider indirect "touch points" like online reviews or word-of-mouth, as these significantly influence customer perception.

Linguistic Context

The phrase "touch point" functions primarily as a noun phrase, often used as a countable noun. It identifies a specific point of interaction or contact, typically within a customer journey or a broader system of engagement. Ludwig provides numerous examples where it describes interactions between a business and its customers.

Expression frequency: Very common

Frequent in

News & Media

50%

Formal & Business

30%

Academia

10%

Less common in

Science

5%

Wiki

3%

Reference

2%

Ludwig's WRAP-UP

The phrase "touch point" is a commonly used and grammatically correct noun phrase that refers to a point of interaction or contact. According to Ludwig, it is frequently employed in business and marketing contexts to describe interactions within a customer journey. The term's professional register makes it suitable for formal communications, while its presence in news articles broadens its general applicability. Recognizing the importance of mapping and optimizing these "touch points" is crucial for improving customer satisfaction and achieving business goals.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

customer touchpoint

Highlights any interaction where customers can learn about your brand and form an opinion.

point of contact

Focuses on the direct interaction or communication aspect.

customer interaction

Specifically emphasizes interactions related to customers and their experience.

brand interaction

Emphasizes the interaction between a customer and the brand.

moment of engagement

Highlights the specific time when someone actively engages with something.

key interaction

Highlights significant moments of interaction.

stage of interaction

Highlights where in the process of customer/business relation the interaction occurs.

connection point

Emphasizes the point where two things connect or meet.

customer journey stage

Focuses on a specific stage within the broader customer experience.

interface

Highlights where two subjects meet and interact.

FAQs

How to use "touch point" in a sentence?

A "touch point" represents any interaction where customers can learn about your brand and form an opinion. For example, "The company is analyzing every customer "touch point" to improve overall satisfaction".

What's another way to say "touch point"?

Alternatives to "touch point" include "point of contact", "customer interaction", or "moment of engagement", depending on the specific context.

What is a "customer touchpoint"?

A "customer touchpoint" is any interaction a customer has with a business, whether it's through a website, advertisement, customer service call, or in-store experience. Managing these "touch points" effectively is crucial for building strong customer relationships.

Why is it important to identify customer "touch points"?

Identifying customer "touch points" allows businesses to understand and optimize the customer journey, ensuring a consistent and positive experience at every stage. This can lead to increased customer satisfaction and loyalty.