For $150 an hour, Ms. Reich, 42, a former management consultant with an M.B.A., will clear out the clutter, color-code sweaters and classify all manner of storage containers with the vaunted Brother P-touch label makers that she instructs her clients to buy.
Laminated tape labels such as those produced by a Brother P-Touch label maker are particularly good at staying clean and intact.
The table before him was filled with strewn papers and gadgets, a handful of folders with old-fashioned Brother P-Touch labels and two Microsoft Surface tablet computers.
And finally, the finishing touches: labels.
In a homey touch, the label, depicting a painting by the artist Dan Campanelli, shows "one of the many historic buildings in the rural villages surrounding the vineyards from which this wine is produced," the bottle says.
Since 18 April, MacroSolve is suing: Canvas Solutions, which makes Smart Business Forms Kony Solutionss, which generally writes mobile apps; Widget Press provides a "FormEntry Touch Private Label" program to deliver custom forms to iOS users; Pogo Corporation, which provides apps such as cinema information; and SWD Interactive, which helps people build iPhone apps.
We got in touch with label founders Nathan McLay and Chad Gillard to see if we could dredge up some gossip.
Each touch is labeled in either English, Spanish, French or German -- nice for introducing the sound of a new language.
WHAT WILL HAPPEN THEN: Guaranteed, you will be placed on a new, more refined mailing list that is reserved for people who are a soft touch for labels.
Instead of touching the label directly, the machine's thermal printer heads heat up portions of a black tape that is similar to a typewriter ribbon.
