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Today, 15 million people receive Beliefnet newsletters; there are 22 million total subscriptions.
Total subscriptions increased 2percentto to 1.13 million, despite a decline in digital subscribers.
Over all, direct subscriptions ended the quarter at 1.6 million, with total subscriptions of 3.2 million when those through other companies are included.
Both Vogue and Vanity Fair had a 2 percent rise in total subscriptions, with Vogue increasing to 977,025 and Vanity Fair to 964,788.
He estimated that total subscriptions to newsletters were fast approaching the million mark, or perhaps double their circulation a year earlier.
By the sound of it, they have not quite firmed up how deals with writers will work, but as Waterstone puts it, "if the site works, if the total subscriptions are high enough, it should leave a decent sum".
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Rhapsody said it would release its total subscription numbers when it completes the Napster absorption.
Looking ahead, Mr. Thompson said he expected total subscription revenue to continue to grow.
As a result, its total subscription revenue increased 20percentt from a year ago, to $1.79 billion for the second quarter.
Total subscription revenue is but a drop in the ocean when set against the enormous sums spent on acquiring exclusive rights to show Premier League goal clips.
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