And just like Coke, brand analysts, advisers, strategy professionals and league table proprietors should look more broadly at an organisation's total stock of intangible assets to reach a judgment of their economic value; at an organisation's capacity for insight, at culture, at talent and process management as well as marketing prowess and branding power.
Adding the total amount of intangible assets such goodwill, patents, copyright, etc. Add the amount of other assets, if there is any.
There is a sale of "intangible assets" totalling £11.5m involving a subsidiary of the club, City Football Marketing, and another such sale totalling £10.87m involving a third subsidiary, City Football Services.
all [of its] intangible assets," ' " and that its total assets (as of March 31 , 2009 amounted to $370,552.
**$40.7 billion in total stockholders equity, less "Goodwill" of $28.4 billion and "Intangible Assets" of $9.2 billion (as of June 30 , 2012.
Total operating profit before exceptional items, restructuring costs and amortisation of intangible assets was £110.8m (2008 £119.8m) on turnover of £296.0m (2008 £309.9m).
Disney will take a noncash writeoff of intangible assets of about $790 million, or 37 cents a share, and other items estimated to total between $25 million and $50 million.
It was intangible assets".
Intangible assets are exchanged against intangible products.
These companies have intangible assets.
