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b The percentage of refixations out of total fixations in each condition.
Refixation rate was defined as the proportion of total fixations that fell within 2.5° of a previous fixation during a given time period.
Similar(58)
Average total fixation time refers to the amount of time referees spent fixating various areas of interest within the display prior to making a decision.
However, only color yielded differences between the design variations, with red resulting in longer total fixation durations.
The results show that the design changes indeed attracted attention towards suboptimal food items in terms of time to first fixation, and also prolonged total fixation duration.
Results indicated that the number of fixations and total fixation time elicited by the negative and positive emotional advertisements were larger than the neutral ones.
The results indicate that while the total fixation time on the levers and numeric readout was greater for the visual and haptic group, very similar patterns of visual attention were seen between groups.
The average total fixation times in each area of interest across groups are presented in Fig. 4.
The average total fixation times in each area of interest and for each group are presented in Fig. 3.
Green patient answered successfully and the total fixation duration was the most important for the area of interest "button".
Fixation count, first fixation duration and total fixation time were compared between the two groups, across the five video scenarios and seven AOIs.
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