Total cyber-devastation is extremely rare.
A total cyber-image makeover can include disputing negative comments, promoting positive ones, setting up websites to get your story out there and an aggressive social-media campaign.
However, everybody one speaks to within the circle of secrecy assumes that this type of activity has consumed a significant proportion, measurable in the tens of millions, of the UK's total spending on cyber elements.
Monday's sales alone were 16% higher than last year's "Cyber Monday" total of $887m.
By the end of Cyber Monday, total sales over the four-day shopping event will surpass £3bn in the UK, some analysts have predicted.
Monday and Tuesday of this past week currently rank as the two heaviest online spending days in history, with the Tuesday total slightly outpacing that of Cyber Monday 2011.
But it said it expects "cybersecurity market players" to invest three times more than it's putting into the PPP — so it's hoping to trigger a total of €1.8 billion in cyber security investment via the initiative.
Over the past 24 months, there have been more than 15 acquisitions of Israeli cyber security companies totaling $2bn in value, and two successful IPOs by Varonis and CyberArk, the latter now valued at $2bn on NASDAQ.
Security experts estimate that ransoms total hundreds of millions of dollars a year from such cyber criminals, who typically target users of Microsoft's Windows operating system.
The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.
Bernie Sanders in 2016!" "Good evening, and welcome to tonight's edition of "Who's Worse?' " "Black Friday, Cyber Monday, and now... Total Tuesday".
