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They were able to retain employees and build a more extensive customer base serving a variety of needs.
BT Mobile's total customer base is 30.2 million.
BSkyB said that 35% of its total customer base take three products, such as TV, telephony and broadband.
Separately, Vodafone said it had added 5.8 million customers in the three months ended June 30, more than expected, bringing its total customer base to 139.2 million.
A record 1.5 million new customers were added in the quarter, bringing the company's total customer base to 5.3 million.
Siegel estimates Ulta's total customer base at 16.9 million.
At China Mobile, 10% of its total customer base of 683 million are 3G subscribers.
New customers consist of 50% of the total customer BASE while standing for lower than 5% of bad loans.
Dow component Verizon added a net 2.2 million customers in the recent quarter, bringing its total customer base to 91.2 million at the end of 2009.
But Verizon's total customer base was 91.2 million at the end of 2009, giving it the most retail customers of any U.S. wireless provider.
Short shelf-life products were assumed to be indicative of total customer base.
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