total customer base

USAGE SUMMARY

The phrase "total customer base" is correct and usable in written English.
It can be used when referring to the complete number of customers that a business or organization serves or has access to. Example: "Our marketing strategy aims to expand our total customer base by reaching new demographics."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

28 human-written examples

BT Mobile's total customer base is 30.2 million.

The Guardian - Business

BSkyB said that 35% of its total customer base take three products, such as TV, telephony and broadband.

The Guardian

A record 1.5 million new customers were added in the quarter, bringing the company's total customer base to 5.3 million.

The New York Times

Separately, Vodafone said it had added 5.8 million customers in the three months ended June 30, more than expected, bringing its total customer base to 139.2 million.

The New York Times

Chief executive since 2007, he hit his predecessor Murdoch's 10 million subscriber target a month early, and now has a total customer base of 10.6 million.

The Guardian

The company said on Wednesday that it had added more than 85 new clients during the quarter, bringing its total customer base to more than 550.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

32 human-written examples

The U.S. holds half of the world's LTE connections despite having only 5% of the total mobile customer base.

Forbes

It added 351,000 paying customers across both Premium and the mid-level tier, Pandora Plus, in the last quarter, bringing the total paying customer base to 6 million.

TechCrunch

In its earnings report this week, the company posted its biggest ever quarterly subscriber growth, with the addition of 7.05 million new customers to bring its total worldwide customer base to 93.8 million.

TechCrunch

In its earnings report this week, the company posted its biggest ever quarterly subscriber growth, with the addition of 7.05 million new customers to bring its total worldwide customer base to 93.8 million.

TechCrunch

On Tuesday, Netflix released its fourth quarter earnings report which showed that the company added 5.59 million streaming subscribers in Q4 2015 bringing its total world-wide customer base to nearly 75 million.

Forbes

Expert writing Tips

Best practice

When discussing business growth or market share, clearly define what constitutes a "customer" within your "total customer base". This prevents ambiguity and ensures accurate reporting.

Common error

Avoid using inflated numbers for your "total customer base". Focus on active, engaged customers rather than including every signup or trial user, which can mislead stakeholders.

Linguistic Context

The phrase "total customer base" functions as a noun phrase, typically acting as the subject or object of a sentence. It denotes the entirety of a company's or organization's customers. Ludwig AI confirms its usability in written English.

Expression frequency: Common

Frequent in

News & Media

40%

Formal & Business

30%

Science

15%

Less common in

Wiki

5%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "total customer base" is a common and grammatically correct noun phrase used to describe the entirety of customers a business or organization serves. Ludwig confirms its appropriate use across various contexts. It is frequently found in news articles, business reports, and formal communications. When using this phrase, it's important to clearly define what constitutes a customer to avoid ambiguity. Alternatives like "entire client roster" or "overall customer pool" can be used for variety, though they may carry slightly different connotations. Always ensure the numbers presented are accurate and reflect active engagement rather than just sign-ups.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

entire client roster

Replaces "customer base" with "client roster", emphasizing the list of clients.

aggregate customer count

Uses "aggregate" and "count" for a more statistical feel.

overall customer pool

Substitutes "base" with "pool", implying a collection of customers.

complete clientele

Replaces "customer base" with "clientele", focusing on a more refined or professional group of customers.

full customer list

Directly states a list of all customers.

total number of patrons

Uses "patrons" instead of "customers", appropriate for certain businesses.

cumulative user accounts

Employs "cumulative" and "user accounts", suitable for digital services.

combined subscriber group

Uses "subscriber group" for subscription-based services.

entire market penetration

Focuses on the extent to which a product is being used by customers compared to the total estimated market for that product or service.

reach of consumers

Highlights the breadth of consumers accessing the service, product, or business.

FAQs

What's a simple definition of "total customer base"?

The "total customer base" refers to the entire group of customers that a business serves. It includes all active and potential customers.

How can I expand my company's "total customer base"?

Strategies to expand your "total customer base" include targeted marketing campaigns, improved customer service, and offering new products or services. Consider exploring new market segments or geographies.

What are some metrics related to "total customer base"?

Key metrics related to the "total customer base" are customer acquisition cost (CAC), customer lifetime value (CLTV), and customer retention rate. These help measure the effectiveness of customer acquisition and retention efforts.

What's the difference between "total customer base" and market share?

"Total customer base" is the number of customers a company has, while market share is the percentage of the total market served by that company. Increasing your "market share" often involves growing your total customer base.