Apart from anything else, they have a pedigree as luminous as their premises: Will Lander is the son of wine maven Jancis Robinson and food writer Nicholas Lander; business partner Josie Stead, a total charm-pot, is ex-Heston's Dinner.
It's pretty great to think that a single bike has been documented for more than three years on the streets of New York by total strangers charmed by its originality.
Winterbottom described him as a "total charmer", and his charm, no doubt, was crucial to his success. .
Yet there was a deficit of singing warmth, and an almost total absence of charm.
Vernon won't be joining Chris Evans on the new line-up, sadly, as Rowling reckons "his total lack of charm and charisma might have prevented it becoming a global franchise".
But also because, at least on one recent tour, the guide didn't pass the Wikipedia test: the sum total of his charm, energy and knowledge did not exceed what you would have gotten if you had just brought along a printout of an online encyclopedia entry.
The Netherlands, with its youth programs at clubs like Ajax in Amsterdam, produces some of the most fluid, forward-playing talent in the world, a tradition that goes back to the Total Football that charmed the world as it finished second in the World Cup in 1974 and 1978.
Yet he adorned the hinterland between political and academic life with total integrity and unconscious charm.
Was this fashion charm or total chaos at Dolce & Gabbana as the Milan spring 2014 season drew to a close?
Fuller's Miranda, she writes, "was fortunate in a total absence of those charms which might have drawn to her bewildering flatteries, and in a strong electric nature, which repelled those who did not belong to her, and attracted those who did".
