VP of Marketing and Communications Lynn Fox tells me that the service has seen unprecedented growth, and hit 10 million total broadcaster signups at the end of February, averaging a rounded 20% growth month over month since December.
Since the launch of both of these apps, streaming on mobile devices has grown significantly, with mobile live streams now 17% of total broadcasts and 31% of total unique broadcasters (most users are using multiple platforms including Web and Mobile).
Mobile live streams also represent 35% of total new broadcasters, with more than a third of our new users are signing up for mobile first.
The total number of broadcasters planning to attend was still to be confirmed on Friday night, as producers scrabbled to organise coverage of an event that would normally require months of preparation.
Depending on the size of the broadcaster, total costs are somewhere around $7.00 CPM.
(Perhaps that's why we see a handful of news stations experimenting with Twitter Periscope streams of their programs?) The closest competitor is Watchup, which claims partnerships with 9 local broadcasters, totaling 150 local media outlets in 100 markets.
The total for all five broadcasters — ABC, CBS, CW, Fox and NBC — was estimated at $9 billion, flat to slightly down compared with spring 2005.
The broadcaster's Soci – an all-important measure of the amount of total TV advertising a broadcaster hauls in versus rivals – stood at an all-time high of 9.27% across the year to 26 December.
