Your English writing platform
Discover LudwigExact(16)
Apparently, Mutya is suing for the rights to the name – and if she wins, Sugababes Mk II will need a total brand overhaul.
It's a great example of a total brand experience, bringing together the marketing experience with the product experience, because that's how we, as regular people, encounter brands.
Gray's concept of the total brand makeover was put to fullest effect for the Watney Mann brewery in the 50s and 60s.
Mr. Selame (pronounced seh-LAY-mee) not only created graphic designs, he also oversaw what is known as total brand integration, from naming companies to maintaining their visual character.
In a memorandum to employees, Peter A. Schweitzer, chief executive at Thompson, praised Ms. Beers for what he described as her contributions "in such key areas as the recruitment of top talent, business development and acquisitions aimed at building our position as a total brand communications company".
(The field sales estimates were adjusted for a 10% drop in distribution during the test period). When sales of the new line extensions were added into the total brand sales, the overall change in sales was 4% and –2% in the lab and field respectively.
Similar(44)
In the AbbVie-sponsored study by Lietzan et al. [ 14], which compared total brand-attributed AEs in FAERS against total branded prescriptions filled, the number of brand-attributed AEs tended to remain the same or increase as the total number of branded scripts decreased for 6 of the 8 branded/generic comparisons studied.
Thompson has "Thompson total branding".
Here, the Avicii Total Branding Experience is on full display. .
The preference for implant brands varied and only 3 total brands and 1 unicompartmental brand were common in all 3 countries.
Havelin et al showed that only three total brands and one unicompartmental brand were common in Norway, Sweden and Denmark, and that at least 50 different tibia and 50 different femur brands have been used in each country.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com