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Along the way, he bought the New Yorker, then brashly rebuilt it, grafting its sedate DNA to Tina Brown's topical buzz, creating a fascinating Frankenstein that still is at the core of the magazine's identity.
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Unlike the crusading Winchell, Drudge prefers the role of topical gadfly; his buzz stays fresher that way.
Using a fashion show to forge relationships with topical names also helps build buzz.
In another sign of its ascendancy to the top of the topical comedy heap in critical and popular buzz, if not in overall viewership The Daily Show with Jon Stewart won two Emmys.
This many-tentacled conspiracy becomes a topical issue now that alleged Apollo 11 astronaut Buzz Aldrin has thumped a man who claimed that his moon landing was actually filmed in the Nevada desert.
"We just don't know enough You to say what will work, and what doesn'd".
The hour is topical and timely, incorporating the news of the day with what people are buzzing about in a spontaneous, informative and dynamic manner.
However, Facebook's recent experiment with topical chatter during the RNC may have just revealed the social network as the best known barometer of national buzz.
Good buzz, bad buzz.
Topical, huh?
Topical thriller?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com