If we examine Forrester's case for sponsored conversations, we're essentially fueling word of mouth by paying for social or topical authorities to share their views about our company or product brand in their domain.
"It could take any number of guises – a drama with a particular take, an entertainment event, a mini-season, topical documentaries that are provocative and question authority".
Most authorities recommend a trial of topical glaucoma medications which are intended for long-term use in order to assess patient-specific effectiveness and tolerability.
The Marx Brothers were satiric — they were against war and authority — but they were not particularly topical.
Boethius's two main authorities, Cicero and Themistius, give rather different lists of the topical differentiae, and one of the tasks of his text-book is to show that their schemes do really coincide.
Although regulatory health authorities worldwide encourage paediatric clinical studies, the efficacy and safety of topical antibiotics are yet to be formally tested in this population.
Users can then either follow that list as is or customize it using Klout's topical search and ranking feature to ensure that the list is inclusive of all necessary authorities.
