The 5s is typical Apple: it's got top-end characteristics, at a top-end price.
By presenting cars new to the market, Brooks got top-end prices.
Paralympic opening and closing ceremony tickets start at £20.12, with the top-end price at £500 for the opening ceremony and 75%% of tickets costing £20 or under.
They found a 10-year-old Land Rover, which had 115,000 miles on the clock, for £4,500 – a top-end price for a car of this age and mileage.
With its banks of soft toys, model trains, Barbies and radio-controlled cars, Hamleys has long been seen as the acme of British toy stores, known among children for its wide range of offerings and, among parents, for its top-end prices.
"Some of our top end pricing had got away from where the sweet spots are," he said.
"At the top end, prices dropped less obviously, because most of those sellers can afford to wait for a better offer".
But it's also a challenge to the new owners, GIP, to deliver competitive returns on such a top end price, and it will probably mean there's less available for improvements to the asset.
And there is also a range of prices from budget to top end prices, so you can choose the price according to your available funds and still have a great experience.
With long-run unit prices from free up to something equal to top-end smartphone prices, hardware sales could drive more than $4 of every $10 spent on AR/VR by 2020.
Bonus money is none the less expected to restrict any fall in the capital's top-end property prices to 1% during 2011, compared with 3% drop in home prices for Britain as a whole.
