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And then there is the president's top selling point with black voters -- his track record of appointing minorities to top positions.
"Louisiana FastStart has changed the perception of Louisiana's workforce from a concern to a top selling point," says Stephen Moret, head of Louisiana Economic Development.
Reliability is actually the top selling point for automobile manufacturers, rated the most important factor when choosing a new vehicle by 93percentt of respondents.
WASHINGTON -- Gov. Mitch Daniels (R-Ind). is known as a strong fiscal conservative, a top selling point for a potential presidential run.
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One of Mr. Feingold's top selling points has always been an independent streak.
The crisis in Italy's banks means showcasing one of the UK's top selling points.
And now the university has lost one of its top selling points -- the chance to play against two of the best teams in the nation.
Its small but loyal group of followers has managed to keep it alive for a fifth season (which begins this fall on DirecTV), and Mr. Chandler is one of its top selling points.
Wildlife is one of Australia's top selling points and justifiably so.
The $399 price tag will undoubtedly be one of the device's top selling points, undercutting the Rift and Vive by $200 and $400, respectively.
Microsoft hopes MSN Explorer will boost its Internet access business by giving MSN subscribers the same sort of no-brainer software experience that has always been one of the top selling points for AOL.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com