Sentence examples for top of funnel from inspiring English sources

"Google Analytics allows you to measure top of funnel traffic i.e. from visit to application.

"We think we have a shot bringing people both to top of funnel as well as bottom.

It also depends if you are running a top of funnel or direct response campaign.

And marketers, you've got access to huge audiences for top of funnel, large-scale kick-ass brand building (see Taco Bell + Snapchat), and narrow, super-targeted lower funnel conversion.

Those in advertising might call them merely "branding" or "top-of-funnel" tools, designed to build general awareness before giving more detailed sales information to potential customers via other, later channels.

Top-of-funnel queries result in general content being delivered based on the perceived need.

There's immense value at being the top-of-funnel for mobile, and I predict the winner will become very successful.

Being the universal top-of-funnel is extremely valuable: By owning the customer experience, you can exert downward price pressure on suppliers.

Given the broad distribution of outcomes in VC, with many funds underperforming market benchmarks in 2014 according to Cambridge Associates, I challenge investors to ask themselves how their results are going to improve if their top-of-funnel doesn't improve.

With all that said, B2B will continue to be a strong market for martech startups with plenty of demand from CMOs; we expect to see several new $1 billion-plus companies emerge in categories like top-of-funnel marketing, account-based marketing and predictive analytics.

By only remunerating the last-click publisher, you create the wrong incentives, and end up with a ton of low-value deal/coupon sites, rather than rich apps and content, who have less incentive to link out to merchants because they don't get paid for top-of-funnel activity via affiliate marketing".