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Bottom up, not top down.
Those markets tend to respond to top-down content direction, and often take a hand in shaping that content.
If you imagine the mainstream media exists at one extreme of top-down content control where a small group of editors determine what appears in the News, CommonTimes is exactly the opposite â€" a bottom up news site at which grassroots Web readers determine the top stories by bookmarking them as they browse.
That replicates the traditional newspaper model, where editorial control comes from the top down, where the content is produced by a narrow group of professionals and the readership is similarly elitist (it's hard to imagine millions of online newspaper sign-ups).
"We see ourselves as providing top-down editorial content and facilitating influencer content from the blogger and design communities, and ultimately being able to activate user-generated social content that also can be shoppable".
From the top down.
With the top down.
Denny sat down, content.
You can no longer be top down.
— the U.S. government — from the top down.
I'm strictly top down.
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CEO of Professional Science Editing for Scientists @ prosciediting.com