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"We shape our tools and our tools shape us".
His theory that media are essentially interactive — "we shape our tools, and thereafter our tools shape us" — appeared to have been vindicated by the Web.
When he wrote, "We shape our tools and afterwards our tools shape us," he was describing a television and telecommunications revolution, but he was also setting out the implications of the consumer Web four decades before it blossomed.
To the Editor: David Carr cites Marshall McLuhan's observation that "we shape our tools and afterwards our tools shape us," suggesting that McLuhan was among the first to discern the hydralike nature of applied technology.
But McLuhan's insight into the significance of dominant media, expressed in another aphorism – "We shape our tools and afterwards our tools shape us" – always seemed profound and came to seem more and more so as television gave way to the internet and the networked world that we now inhabit.
We shape our tools and then our tools shape us: a classic Marshall McLuhan quote that most perfectly explains the current business reality.
Similar(49)
They do not follow one, universal template; rather, they are tools shaped for particular purposes and crafted in accordance with local compromises.
The collection of hand axes and other tools shaped to cut, pierce and scrape bear the hallmarks of early human workmanship, but date from 125,000 years ago, around 55,000 years before our ancestors were thought to have left the continent.
A numerical experiment on a two-dimensional Gaussian-shaped workpiece shows a good agreement of the calculated tool shape with the exact analytical solution.
Tool shape optimization based on "exact" sensitivity results is performed.
A novel approach is proposed here, Computation of Adapted Tool Shape (CATS), which computes and optimizes the tool shape to reduce these interferences.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com