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Namely, that when it comes to the tools of influence, more may not always be better.
The tools of influence, such as authority (seen in the opening line), social proof (second line), and scarcity (third line), have been used to persuade consumers since Edward Bernays launched the public relations industry during the first World War.
In pushing for high military budgets, the arms lobby has impressive tools of influence at its disposal.
The State Department, Peace Corps, and United States Agency for International Development have long been under-utilized as tools of influence and assistance.
Letters are powerful tools of influence, as they highlight public concerns.
Similar(53)
Its main tool of influence is the ISI, which is feared by politicians and public alike.
In today's Russia, energy is itself the tool of influence.
Some groups in recipient countries have viewed foreign aid suspiciously as nothing more than a tool of influence of donor countries.
The justice system cannot be independent as long as political forces systematically use it as a battleground and tool of influence.
But the BBC is financed by a tax and Mr Murdoch may maintain Sky news because news is a tool of influence.
What is very clear, though, is that aid is still more a tool of influence (the British Council is effectively a propaganda outlet, though this fact doesn't seem to bother Moscow's many Anglophiles) than genuine philanthropy and the shifting of resources seems to have little to do with the actual needs of its recipients.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com