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iSocket, which offers tools for selling online ads, is announcing that it has raised $5 million in new funding.
Industry scouting venues, such as The TV/Film Rights Marketplace are great tools for selling screenplays and movie ideas to leading players in the industry.
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"They have discovered that this is an incredibly potent tool for selling".
"Videos are the most valuable tool for selling songs," says Gina Harrell, who heads Elektra's video-production department.
Because people can track references through texts and discover new titles, Amazon sees this as a tool for selling more books.
In the first episode of Mad Men (Smoke gets in your eyes) Don Draper outlines the appeal of fear as a tool for selling with chilling clarity.
Chas Hallett, What Car? editor in chief, told The IoS that motorsport has always been a "valuable marketing tool" for selling cars but that manufacturers "need a lot more awareness of electric vehicles to drive sales".
Several record executives have told me that NPR has become the prime tool for selling albums outside the teen-pop continuum; "Don't Stop," equally a contemporary dance album and a throwback for parents who are stuck on their Yaz records, would fit right in.
At least two related trends have contributed to the growing popularity of placements: the move of videos from television to the Internet and the attempt by record labels to make videos a revenue source and not just a marketing tool for selling CDs.
Opendoor is a managed marketplace in the real estate industry that is an on-demand tool for selling your home.
It will be a much more powerful tool for selling things than it is now, because you'll be able to get very good resolution in terms of the images that you receive, and this is going to drive e-commerce yet again another order of magnitude faster.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com