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Charities are eager to tap online social networks and virtual worlds, which they see as useful new tools for raising money and inspiring activism.
It is also creating a Learning Network that will provide online tools for raising and educating children for teachers, families and caregivers.
Future uses, the company says, include ways of measuring the health of the company against independent metrics, and tools for raising worker productivity.
Suzanne Seggerman is the New York-based founder of the organisation Games for Change, a group founded in 2004 that promotes the use of video games as tools for raising political and social awareness.
They recommend more speech-education, protest, picketing, satire and public debate-rather than censorship or other forms of legal regulation, as less dangerous and more effective tools for raising public consciousness and effecting the desired attitudinal and cultural change.
Blogs can be powerful tools for raising awareness.
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The writing has become an important tool for raising awareness.
"I believe that the major tool for raising awareness will be the initiatives themselves," he said.
Defenders of the tax see it as a tool for raising revenues and, more fundamentally, for narrowing the nation's economic inequities.
What's especially infuriating about the bill is that we already have, in the gas tax, an ideal tool for raising money to pay for highway repairs.
Advocates of the estate tax see it as a crucial tool for raising revenue and a buffer against the sharp, nearly inexorable rise in inequality over the past four decades.
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