With "PRICKS," Ross had to think up the whole project from scratch, putting tons of thought into every cool little motif, including the opening title sequence.
"We have put a ton of thought and a ton of effort into the digital world," Mr. Zucker told a theater filled with marketers and advertising agency employees and executives.
One big reason is they don't take a ton of thought to create.
"One of the dirty secrets of early Foursquare game mechanics was that it was meant to be interesting for about four weeks, and ended up being interesting for four years, but we never really put a ton of thought into it," said Crowley.
"There's not a ton of thought put into it," Wade says.
I haven't given it a ton of thought yet," she said.
I'm not the only one who's noticed this -- I've read a ton of thought pieces by Internet bigwigs about the importance of taking deliberate breaks from all things web-related.
Whenever I wanted desperately to lose weight, especially during my college years, I kept gaining weight or (if I was "lucky"), maintaining it with a ton of thought, worry, and anguish.
I know you put a ton of thought into all those lyrics about social oppression, and I totally back them, but, like, I don't need to hear every single syllable.
And while it should be said that, on the whole, DJs are a highly egotistical bunch with inappropriately inflated senses of artistic worth, most of us have actually put a ton of thought into our sets and are doing our very darndest to please both you the crowd and the venue that hired us, thank you very much.
