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It's like thumbing through an etiquette guide and discovering a sudden, disturbing tone shift: salad fork to the left of dinner fork, address a duchess by her title, and if someone rings the doorbell during high tea, bludgeon him in the face with a garden shovel.
The FBI's tone shift from legal argument to character assassination in its filings had clearly taken Apple off guard.
I don't really care about who's fucking whom," new Valleywag editor Dan Lyons tells me, signaling a tone shift for the tech tabloid.
Eska, with cinematographer Yasu Tanida, makes the most of a minuscule budget — letting the camera linger on the land, letting the tone shift as the characters move into frame.
The perceived direction of the tone shift was upward or downward, depending on the subject's dominant spectral (SP) or holistic (H) sound perception.
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Then the tone shifts.
Then he paused, and his tone shifted.
McClellan's tone shifted at this point.
But after the heady buildup, the tone shifts abruptly.
The tone shifts into a "Cabinet of Dr. Caligari" mode.
But as the situation worsened, the tone shifted.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com