Her fine tone and focused musicianship made their own mark.
The ASA noted that the ad, through the voiceover and visuals, established an "upbeat" tone and focused on the maximum return.
He experimented -- briefly -- with a more moderate tone and focused on issues that play well with swing voters, as he kept an eye on the general electorate.
Regardless, the spot, with its "reform, prosperity, peace" tagline, is decidedly more upbeat than Mr. McCain's last commercial, which was somber in tone and focused on war.
The Big Short's screenplay is pretty faithful to Lewis's book in its sharpness, wit and tone, and focuses on the same characters even though most have been semi-fictionalised and renamed.
At Sinn Fein's annual conference in Dublin a week ago, leaders took a conciliatory tone and focused on how the Republican movement has benefited from pursuing a political, rather than paramilitary, strategy.
Ecology-minded discussions of New York City often have a hopeless tone, and focus on ways in which the city might be made to seem somewhat less oppressively man-made: by increasing the area devoted to parks and greenery, by incorporating vegetation into buildings themselves, by reducing traffic congestion, by easing the intensity of development, by creating open space around structures.
To that end, Mr. Repin brought remarkable tone: sweet and focused to the highest reaches of the instrument but never syrupy or heavy.
The candidates in New York City's Democratic mayoral runoff dropped their combative tone yesterday and focused on shoring up their political bases.
"It was a matter of style, emphasis, tone and focus.
