That being said, I spend the past several years writing a book called Love Wins which released last week and, from what I'm told, has generated a fair bit of, well, controversy.
The result is a quasi "don't ask, don't tell" culture generating fear, shame, and secrecy instead of the love and security that should be the right of any couple.
They understood that they were characters of a movie, based on a personal construction, and even sometimes exaggerated in order to work for the story I was interested in telling, to generate that mood of progressive tension.
David from 38 Degrees believes that having an individual with a strong story to tell can generate more media coverage and make the issue easier for the public to understand – something Lucy's campaign exemplifies – but he reminds us generally that "there's a difference between a person seeing themselves as a catalyst for other people getting involved or a saviour who can do it all on their own".
All told, trophy hunting generated roughly $75 million for Tanzania's economy from 2008 to 2011.
Sparks of enthusiasm fly, gems of information sparkle, stories of love are told, laughs are generated.
When it briefly appeared on the AOL homepage my editor told me it generated over a million pageviews in a 24 hour period.
In the case of BCR-ABL, the signal generated tells the myeloid cells to proliferate continuously.
'When you get towards the quarter-final, the commitment shown and publicity generated tells you it's still worthwhile,' he said.
Yet eventually we have to be told what's generating these phenomena; as soon as we are, everything goes to the devil.
