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At the same time, he added, "a story well told, delivered in a way that's fun, easy to consume, credible and told to the right people, will take off on its own".
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"I have never been asked or told to deliver that (a top-four finish) by anyone at the club since I came in.
Lund is told to deliver the unmarked notes alone.
Not a lot happens otherwise, but Mendelson scores highly on the telling phrase, delivered with lashings of old-school charm.
Her team, comprising another sergeant, two constables and two police community support officers (PCSOs), were told to deliver a very specific message to residents: business as usual.
We are told to deliver our lessons over PowerPoint 10 slides, with a clear objective and plenary, and a measurable learning goal that must be achieved.
According to relatives and the Army officer, they returned to their base in Tallil, where they were told to deliver the fuel to Taji.
Perhaps when the ideas get bigger it's easier to miss the telling detail delivered from someone other than one of your friends.
The respondent must be named, and the substitute must be told to deliver the papers to the respondent.
In the book, I sought to "show, not tell" and deliver the message in an entertaining form.
Case in point: He tells of delivering the 2005 commencement address at George Washington University Law School, where he won a law degree in 1964 while working the evening shift for three years under a Nevada congressman's patronage as a Capitol policeman.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com