"E-bikes are becoming the new standard," an industry leader told a cycle trade magazine at the world's foremost bicycle B2B show last week.
Today she's leading one of the pedestrian teams (there is, I'm told, a cycle team and a motorcycle team, but I don't see much of them as they roar off instantly, ready to tag portals beyond our reach).
"I was recently told that cycles are fitted with electric motors.
Cycle blogger Sam told me: "I cycle around 12-15 miles a day and often take the lane - sadly on some roads it's the only way to prevent being overtaken too fast and too close.
All the same, there is a rhythm to the build-up to 25 December and its aftermath that lends it a significance in our lives – all the more so now that most of us can only tell the cycle of the natural world from the degree of excitement of the weather forecasters or the state of the school year.
What I find so telling this cycle is that dozens of big-time players chose to stay on the sidelines, helmets snugly buckled.
Let me be quite clear about one thing: what Dan Choi did yesterday was of questionable sincerity, most likely intricately plotted as to gain the most amount of press and attention, and undoubtedly will dominate the conversation going into the next Don't Ask, Don't Tell news cycle.
The solar cycle told farmers the best times for sowing and harvesting crops, while the lunar cycle was commonly used as the basis for civic obligations.
"We want a way to get the kids out of the cycle," she told me, referring to the cycle of poverty that traps so many agricultural laborers.
He told the magazine Cycle Sport: "He's thin and strong, but too long for a real climber.
Conductor Georg Solti, renowned for his great recordings of the Wagner cycle, told them they were mad.
