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"We are that token business, minority-owned, giving good union jobs to people," she said.
And God knows, whatever token "business leader" they have on that week won't be living in a rented bedsit above a kebab shop in Merthyr Tydfil, either.
Chief Executive Timothy Conver joined the company's board in the late 1980s, he says, as the "token business operating guy".
And though the Shapiros are abandoning Case for the new Token business, they haven't forgotten about the initial customers who bought their first product.
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It has a tiny, token derivatives business.
The company even built a token green business -- BP Alternative Energy -- but hasn't made a go of it.
Co-axial cables were installed in many US homes to carry cable TV and satellite signals, and both the Ethernet and Token-Ring business computer networks were originally designed to run over co-ax as well.
But there's a lot more beyond the money; namely, how an ICO company plans to utilize their token within its business.
By the same token, the cannabis business -- legal or illegal -- depends on people with cannabis problems.
For many founders, there is now a clear fork in the road for financing their companies: continue along a traditional venture capital fundraise path, or find a way to jam tokens into their business and raise capital through an ICO.
Ripple is not the only company preparing to use the windfall of a highly-valued crypto token to advance its business or ecosystem.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com