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That's the backdrop to today's partnership announcement.
Today's partnership with Sky is the first concrete example of this strategy — and it's probably not the last one.
Today's partnership follows on the heels of two other Internet-related deals involving pro basketball.
Big talk indeed, although today's partnership with Mail.Ru adds more weight to that claim.
Today's partnership offers one way to help build an identity mechanism for the Citizens Reserve solution.
No sign yet of that international aspect but certainly today's partnership with O2 Germany is evidence of the former.
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That's where this week's partnership announcement with PandaDoc comes in.
But none of the remaining partnerships is too big or interconnected to fail.Cautious though they are, today's partnerships appear to be competitive.
What's more, it comes on the heels of yesterday's partnership news with Apple, giving Salesforce two powerful partners to work with moving forward.
But that brought together Buttler and Morgan and, with eight overs left, they had plenty of time to reprise yesterday's partnership.
Last year's partnership between X-Men: Days of Future Past and Virgin Trains seemed like a match made by randomly picking companies out of a hat.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com