This year's objectives, when they are finally published, must link performance to results and have clear consequences for success and failure.
For marketers to become successful publishers, we need to look beyond this quarter's objectives or the next campaign and treat our editorial mission as seriously as we do that of our brands.
"Unless the for-profit sector is willing to lessen its demands" for control over research tools, Brinton wrote to NIH earlier this year, NIH's objectives "will not be met".
Today the West's objectives in Iraq are relatively clear: save as many refugees as possible from slaughter by IS jihadists, push back IS forces from the Kurdish capital Irbil and support the elected government in Baghdad.
8. Shah of Shahs by Ryszard Kapuscinski (Harcourt, 1985) Kapuscinski's objective, dispassionate style is perfectly suited to describing the first truly world-shaking event that mesmerised my 13-year-old self – the 1979 Iranian revolution.
However, in today's marketplace, the objective is to maintain a sense of exclusivity while also creating selective accessibility through some of a brand's assortments.
For example, the slogan for the first Five-Year Plan, "The Five-Year Plan In Four Years!", called on workers to fulfill the state's objectives a year earlier than planned.
No, he's not satisfied with GM's 2009 performance, but he wouldn't share the company's objectives for 2010 sales and market share–"as much as we can get," he wrote.
To achieve these objectives, today's power grid is enhanced by information and communication technology to increase the information flow and to enable a sophisticated power production and power demand management.
Scottish transport minister Keith Brown said Serco's bid for the franchise to run the much-loved Caledonian sleeper service from April next year "reflected the Scottish government's objectives to transform this iconic Scottish rail service".
Thus, when the Third Battle of Ypres was begun, on July 31, only the left wing's objectives were achieved: on the crucial right wing the attack was a failure.
