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While strategy certainly has its role in warfare, and while there is a lot of wisdom in military works about strategy which is applicable in today's organizations, the warfare connotation of the word strategy is misleading for five reasons.
In political and journalistic use, the phrase's connotation is accusatory: today's question, "Where is your exit strategy?" connotes "How do you plan to get us out of this mess at a date certain?" In his answer, Rumsfeld chose to counter that polemical connotation by defining the mission not as exit but as success.
Does being a gay comedian carry a negative connotation in today's society?
You could liken today's Turkentor to a roadside chapel, but without the religious connotations.
The other time was on Sept. 23, 1962, when Leonard Bernstein conducted Copland's "Connotations" to celebrate the opening of the orchestra's new home, Philharmonic (now Avery Fisher Halll.
She said that "Groundhog Day" perfectly illustrates the Buddhist notion of samsara, the continuing cycle of rebirth that Buddhists regard as suffering that humans must try to escape (a belief, Dr. Zito noted, that was missed by executives at Guerlain, who, searching for an exotic name, introduced a perfume called Samsara in the 1980's, overlooking the negative connotations).
Notable among such works are the stark and dissonant Piano Fantasy (1957); Connotations (1962), which was commissioned for the opening of Lincoln Center for the Performing Arts in New York City; and Inscape (1967).
By the 1960's, however, this chain of connotations had broken.
Since the revival of interest in Art Deco in the 1960's, the style has acquired connotations of mass consumption: Hollywood movie sets, New York skyscrapers, ziggurats for everybody.
Tools often build upon previous dictionaries, many of which draw from emotional connotations of the 1980's and 1990's, leading to poor fits for social media content that emphasizes abbreviations like "lol" and emoticons and emojis.
In the late 1970s, Scorsese's name carried connotations of egotism, excess and failure.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com