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To find the most influential people in your target audience, look to tools such as Klout, which measures an individual's online impact.
They have given farmers in remote areas access to tools such as weather forecasts, market prices, yield information and practical advice.
This unit also makes reference to tools such as the oscilloscope which assist in the teaching of the understanding of waves.
In a time of shrinking resources policy makers and administrators in Child Protective Services are increasingly turning to tools such as structured risk assessment to manage service demand.
In addition to relying on paperwork or process, risk managers are turning to tools (such as dashboards that show risks in real time) and training that help employees assess risk.
Many of these maps, like those of the Spanish and Portuguese imperialists of the 16th century, did more to illustrate dominance and ambition than to improve cartographical practice.Even now, when mapmakers have access to tools such as satellite images, there is still no objective and universally accepted map, argues Mr Brotton.
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Once their policy rates were down to almost zero, the world's big central banks had to turn to untested tools, such as quantitative easing.
Instead we need to use tools such as Samaritans Radar to encourage people to look out for one another online, helping them to reach out and offer support".
And we need them to use tools such as Khan Academy to reach students in ways traditional teaching cannot.
Mersey Police, for example, helped local residents worried about safety in their area to use tools such as Skype to contact their neighbours or the police.
If our classes are to be relevant, marketing academics also need to embrace tools such as social media and be prepared to develop our own skills in areas such as analytics and coding.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com