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And when a few users separately provide the same interpretation of the scanned word, it is fed back to the digitisation system.People performing online security checks could thus be put to work digitising old books and newspapers, without even realising that they were doing so.
Elkann hinted at this challenge in his statement: "We are convinced of the huge potential that still lies ahead and particularly in the Economist's ability to seize the many development opportunities linked to the digitisation of the media industry".
Both the EU and the OFT have been looking at this question and, while they seem unlikely to take to the industry with a stick, there's no question that the days of wild west liberties and devil-may-care attitudes to the digitisation of removing money from children are basically over.
Part of the reduction is due to the digitisation of books, CDs and DVDs, and that we've ditched our resource-heavy desktop PCs and video recorders – but there is also a growing movement of people who are fed up with spending and consuming, myself included.
"We are convinced of the huge potential that still lies ahead and particularly in the Economist's ability to seize the many development opportunities linked to the digitisation of the media industry, under the leadership of Zanny Minton Beddoes and Chris Stibb," he said.
"They have committed to the digitisation of the Belgian construction sector and to use Aproplan to do so.
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The shift began in 2010 when the library started an experimental blog to chart the digitisation of the Greek manuscripts.
Herring suggests a "huge brand partnership" with a high street name such as Snappy Snaps to encourage the digitisation of the nation's unseen attic archive.
And more than £200m is being invested over three years to increase the digitisation of HMRC's customer services – a move that will save over £50m every year in administrative costs.
James Whatley, digital director at ad agency Ogilvy & Mather Advertising, said there is resistance to data-driven marketing among some creatives: "The digital education of the old guard, the creatives of yesterday, is a constant challenge, proving to them what the digitisation of the industry can mean to the consumer and to their careers".
Now, thanks to an ambitious project by the British Library, the magazine is confined to the library shelf no more, but available online and for free to anyone after the digitisation of its entire run.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com