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Everything starts to taste the same".
"The ramifications are that in our lifetime everything is going to taste the same," said Mr. Jenkins, the cheesemonger for Fairway.
"If you are Pizza Hut, you want consumers in China to be able to taste the same exact pizza in Chicago," said Catherine Donnelley, a microbiologist at the University of Vermont's nutrition and food science department.
The importance of terroir to the French psyche and self-image is difficult to overestimate, because it is a concept almost untranslatable, combining soil, weather, region and notions of authenticity, of genuineness and particularity — of roots, and home — in contrast to globalized products designed to taste the same everywhere.
Perhaps, too, they'll learn how these ancestors valued familiarity over variety, preferring their lunches to taste the same wherever they travelled and relying on things called "sandwich chain stores" so they could be assured that the brie and tomato baguette they had in Pret a Manger in Rotherham one week would taste exactly the same as the one they had in Edinburgh the next.
Suddenly, those cheap wines with a kangaroo on the label, made from grapes trucked hundreds of miles down dusty roads and thrown into the same huge vinification pot so that millions of bottles could all be made to taste the same, don't look quite so cheerful.
Similar(48)
The others were given a placebo drink manufactured by Ocean Spray to look and taste the same, but with no cranberry content.
I don't want to go to every city and taste the same fucking thing.
McDonald's manages to make hamburgers that taste the same from Cape Town to Novosibirsk; cured meats, with almost identical ingredients from region to region, taste wildly different.
On my way back to the office, I stopped at Ladurée and bought a box of macarons — just to check if they taste the same as in Paris.
Then they'll have to turn their attention to making sure the modified cashews taste the same as their allergy-causing cousins, Mattison says.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com