The key to reviving trust was getting the basics right: "There are 20m people every week who trust Tesco with their health and their children's health.
How about a direct answer to the "advertised" question: How can CEOs revive trust?
As campaigners anticipate the specific outcomes of Cop 21, it remains to be seen whether the conference will step out of the shadow of Copenhagen and revive trust in multilateral negotiations as a way of achieving progress.
Could the war on terrorism revive trust in government?
As well as making government more accountable, he wants to revive public trust and interest in politics, which as falling election turnouts and party membership arguably attest have waned in Britain and elsewhere.
DiDonato's ability to step back, to have figured out that being young and gifted was a mere baseline, stems from a revived trust in herself.
The unusual move to disclose the test's design ahead of the results would mimic the procedure of last year's U.S. stress test, which was widely credited with reviving trust in banks.
She adds that the main issue now is who can be trusted to revive the economy.
