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In order to reduce expectation effects - i.e., the idea that knowing the purpose of an experiment might influence behavior - the researchers told participants a fictitious cover story that the experiment was supposedly investigating the effects of a technique used by physical therapists.
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While seeking to reduce expectations — Summit insists it expects no more than $30 million in sales this weekend, despite what other forecasters say — the company has worked to woo men by advertising the action in the movie.
Mr. Bradley tried to reduce expectations about how he would do on Tuesday.
It is in the interest of Mrs. Clinton's advisers to reduce expectations for their candidate.
The struggle to reduce expectations has gotten a little out of hand this year.
National Football League Commissioner Paul Tagliabue yesterday appeared to reduce expectations of a Super Bowl coming to Giants Stadium in 2008.
Hewlett-Packard's move to reduce expectations was no surprise, but it cut revenue growth projections more deeply than analysts had anticipated.
Buying bonds reduces that risk premium; by promising to keep rates low, the Fed aims to reduce expectations about future short-term rates.
A key objective set out then was to "reduce expectations and formalities" so that families are "encouraged to help their children to marry".
Photograph: FERNANDO BIZERRA JR/EPA 10.34am BST Charles Antaki has had an idea: Surely what Brazil needs now an antidote to the Scolari hysteria: someone calm, urbane, defence-minded and able to reduce expectations to manageable levels.
Other analysts suggested the company was trying to reduce expectations to the lowest possible level so that Jonathan Miller, the new chairman of America Online, would have room to show improvement.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com